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> JetBlue Airways: Managing Growth

商品編號: 9-609-046
出版日期: 2008/10/10
作者姓名:
Huckman, Robert S.;Pisano, Gary P.
商品類別: Operations management
商品規格: 24p

再版日期: 2011/06/27
地域:
產業: Airlines
個案年度: 2007 -  

 


商品敘述:

Considers the situation facing David Barger, President and CEO of JetBlue Airways, in May 2007 as he addresses the airline''s need to slow its growth rate in the response to increasing fuel costs and the effects of major operational crisis for the airline in February 2007. In 2005, JetBlue-typically viewed as a low-cost carrier (LCC)-made a move that is often considered antithetical to the LCC model. Specifically, JetBlue moved from a single aircraft type (i.e., the Airbus 320, or A320) to a fleet with two types of aircraft by adding the smaller Embraer 190, or E190. Students are initially asked to consider the impact of this decision on JetBlue''s operations strategy and business model. They are then asked to consider how the reductions in aircraft capacity growth should be spread across the two plane types. This discussion hinges not only on issues of aircraft efficiency but also on those of operational focus and the ultimate competitive priorities of the airline as a whole.


涵蓋領域:

Business growth;Capacity planning;Growth strategy;Strategy


相關資料:

Case Teaching Note, (5-610-069), 22p, by Robert S. Huckman